Congratulations to Boon Lay Power Nasi Lemak! We’d never seen such a frenzy of loyalty and purchasing from any machine- and for the first time we witnessed someone purchasing 9 packs, $45 worth of dishes from our Magicbox in a single transaction, at 7am in the morning.

We are big believers in the power of Customer Impulse. By giving customers direct access to products, we reduce the layers of technology between product & consumer-we give them the freedom to take more items, nudge them to spend more.